Over the last couple of years I have built several large email lists in different markets. I built one email list targeting students to 10,000+, one email list in the fitness market to 10,000+, one list targeting car owners to 6,000+ and a few smaller lists. At the time of writing this post, I have […]
Two weeks ago I started running a small experiment on Twitter’s ad platform. Why? First, it’s no secret that Twitter traffic is the conversion king in social media. Reports show figures of up to 9 times more leads being generated from Twitter compared to Facebook and LinkedIn (B2B). Twitter traffic definitely converts. Second, Twitter actually […]
In 2006, I was a freshman at a college in the Netherlands. I spent my days learning about accounting, finance and economics and my nights teaching myself online marketing. In June 2006 I launched my very first product online: a self-published guide on how to find student grants in Germany. It turned out to be […]
This post is a case study of the first test campaign I ran on Stumble Upon advertising at the end of 2012. Over the course of a year it has generated 60,000+ visitors at a cost of 0.2 cents per visitor. I go into detail on the overall strategy, results and mistakes I made as part […]
I launched my first online advertising campaign from a small college dorm at age 21. Out of this first campaign grew a fascination with all forms of online advertising including Google Adwords, Yahoo, Facebook ads, Stumble Upon etc. I went from spending a few hundred dollars per month from my college dorm to managing many millions […]
In my first year of college I started an online business that sold more than a quarter million dollars worth of digital products while I was a full-time student. The same business has continued to make a full-time income for the last eight years; completely automated, with zero affiliates and only promoted through highly optimized Google Adwords campaigns. Here’s […]
Over the years I have followed my interests and experimented with quite a few business models along the way. Below are six of these business ventures (some are a bit odd) and the marketing lessons they have taught me. If there’s an overall lesson to be drawn from this it would be that experimentation is […]