7 Supermetrics Reporting Templates (AdWords, Analytics, Facebook and more)

Supermetrics is a great tool for automating your marketing reporting. In this article we will show you seven ways to setup useful marketing reports. These include AdWords performance, AdWords search queries, AdWords placements, Google Analytics traffic and conversions, Google Analytics SEO (search console), Facebook ads and Facebook page performance. For most of these reports you […]

iPhone App Promotion: $10K Case Study + Cost Per Install Results (Facebook, AdWords, Twitter, iAds)

Cost per install

I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network generates the lowest cost per install and highest quality of users. During the this initial test period we spent $10,000 spread over four different […]