In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion in 2014 (TechCrunch, 2014). Since 2010, internet advertising growth was fueled by 123% compound annual growth rate in mobile, compared to a measly […]
I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network generates the lowest cost per install and highest quality of users. During the this initial test period we spent $10,000 spread over four different […]
Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google AdWords. Both Adwords and AdMob allow you to run mobile install campaigns. However, AdMob’s main focus is on mobile app monetization, think of […]