Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google AdWords. Both Adwords and AdMob allow you to run mobile install campaigns. However, AdMob’s main focus is on mobile app monetization, think of […]
Archive | Google Adwords
The 10 Most Effective Banner Sizes
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based […]
Google Ads Auction Insights: How To Spy On Your Competition
Do you know who your direct competitors are on Google Ads? Which websites are bidding on your most important keywords? What is their average ad position? What’s your competitors impression share? The feature Auction Insights provides all of this data both for specific keywords as well as for entire campaigns. It’s a great way to […]
How To Optimize Google Ads Display Targeting: Keywords, Topics and Interests
There are countless different ways to setup your targeting on the display network. Here are some advanced optimization strategies that will help you to improve your display performance. In this example we will assume that we are advertising a Hotel based in New York. In order to test a new display campaign, you would setup […]
How To Design Effective Banner Ads On The Cheap
If you are running any kind of display advertising (Adwords, Facebook, Twitter, mobile etc.), you’ll eventually need to design banner ads for your campaigns. The challenge with banner ads is that you need a nice design that delivers a succinct message in 2 seconds or less. It usually takes multiple design iterations until you get it […]
7 Little-Known Adwords Display Network Optimization Hacks
The Google Adwords Display Network (GDN) is full of opportunity and trouble. Compared to search campaigns, it typically takes more work to get a display campaign profitable. That’s great news as an advertiser because most of your competitors don’t go the extra mile. Here are 7 little-known AdWords display optimization hacks. Site Category Options Site category options […]