There’s a significant difference between text ad performance and banner ad (i.e. image ad) performance on the display network. Most advertisers combine text and banner ads in the same ad group. By running text and banner ads in separate ad groups (or campaigns) you can evaluate and optimize performance much better. In order to set […]
Archive | Google Adwords
The Power of AdWords Attribution Models
The Google Analytics attribution modeling tool has been around for a long time. Around 2014 a similar tool was introduced to Google AdWords as well. However, up until this point you could only analyse the impact of different models but you were stuck with last-click attribution. Since May 2016 you can actually change the AdWords attribution model that your conversion […]
7 Most Common AdWords Mistakes Even Pros Make
Over the last 10 years I’ve seen advertisers pay cost per clicks of up to $90 for zero value clicks and businesses spending $100,000 per month without any conversion tracking in place. Fortunately, these worst-case scenarios are relatively rare. But there are a number of costly AdWords mistakes that are very common among beginners and also sophisticated advertisers. In […]
7 Ways To Increase AdWords CTR (incl. Examples)
AdWords click-through rate (CTR) is important for several reasons. Firstly, a higher AdWords CTR translates into a higher traffic share for a given keyword or placement. Therefore a higher CTR lets you capture more traffic from the same keyword than your competition. Secondly, click-through rate is one of the most important factors for AdWords quality […]
The Fastest Way To Make Display Campaigns Profitable
You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that there’s a fix for that. It’s actually the easiest and fastest yet overlooked setting to improve the performance of any AdWords display campaign. […]
The Fastest Way To Optimize Google Ads Display Campaigns
When you start running a new Adwords display campaign, you’ll often generate visitors from hundreds of different placements (i.e. domains). The main challenge is how to find the ones that perform well without wasting too much budget on low quality traffic. Most marketers will focus on conversions in order to determine which placements to keep and […]
The Complete Guide To Google Remarketing in 2019
Google Remarketing (also referred to as retargeting) is a form of advertising that targets people who have previously visited your website or watched your YouTube videos. When people visit your website, a remarketing cookie tags them as a previous visitor and allows Google to retarget them with ads later. Most AdWords remarketing ads are run […]