There’s a significant difference between text ad performance and banner ad (i.e. image ad) performance on the display network. Most advertisers combine text and banner ads in the same ad group. By…
The Google Analytics attribution modeling tool has been around for a long time. Around 2014 a similar tool was introduced to Google AdWords as well. However, up until this point you could only analyse the…
Over the last 10 years I’ve seen advertisers pay cost per clicks of up to $90 for zero value clicks and businesses spending $100,000 per month without any conversion tracking in place. Fortunately, these worst-case scenarios…
AdWords click-through rate (CTR) is important for several reasons. Firstly, a higher AdWords CTR translates into a higher traffic share for a given keyword or placement. Therefore a higher CTR lets you…
You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that…
When you start running a new Adwords display campaign, you’ll often generate visitors from hundreds of different placements (i.e. domains). The main challenge is how to find the ones that perform well without…
Google Remarketing (also referred to as retargeting) is a form of advertising that targets people who have previously visited your website or watched your YouTube videos. When people visit your website, a…