In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion in 2014 (TechCrunch, 2014). Since 2010, internet advertising growth was fueled by 123% compound annual growth rate in mobile, compared to a measly […]
I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network generates the lowest cost per install and highest quality of users. During the this initial test period we spent $10,000 spread over four different […]
Two weeks ago I started running a small experiment on Twitter’s ad platform. Why? First, it’s no secret that Twitter traffic is the conversion king in social media. Reports show figures of up to 9 times more leads being generated from Twitter compared to Facebook and LinkedIn (B2B). Twitter traffic definitely converts. Second, Twitter actually […]
In 2006, I was a freshman at a college in the Netherlands. I spent my days learning about accounting, finance and economics and my nights teaching myself online marketing. In June 2006 I launched my very first product online: a self-published guide on how to find student grants in Germany. It turned out to be […]
This post is a case study of the first test campaign I ran on Stumble Upon advertising at the end of 2012. Over the course of a year it has generated 60,000+ visitors at a cost of 0.2 cents per visitor. I go into detail on the overall strategy, results and mistakes I made as part […]