In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion…
I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network…
Two weeks ago I started running a small experiment on Twitter’s ad platform. Why? First, it’s no secret that Twitter traffic is the conversion king in social media. Reports show figures of…
In 2006, I was a freshman at a college in the Netherlands. I spent my days learning about accounting, finance and economics and my nights teaching myself online marketing. In June 2006…
This post is a case study of the first test campaign I ran on Stumble Upon advertising at the end of 2012. Over the course of a year it has generated 60,000+ visitors…