Google Analytics allows you to setup remarketing lists that are much more advanced than remarketing lists in Google AdWords. In order to use this feature Google Analytics and Adwords need to be linked and demographic tracking needs to be activated in Google Analytics. Login to your Google Analytics -> Admin -> Property -> Remarketing -> Audiences -> […]
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The Fastest Way To Optimize Google Ads Display Campaigns
When you start running a new Adwords display campaign, you’ll often generate visitors from hundreds of different placements (i.e. domains). The main challenge is how to find the ones that perform well without wasting too much budget on low quality traffic. Most marketers will focus on conversions in order to determine which placements to keep and […]
How To Setup Google Analytics Demographics Tracking
In marketing and advertising circles people often talk about the importance of “knowing your demographics” to be able to improve your products and reach your audience effectively. One way to get a better understanding your audience demographics is to conduct surveys and talk to customers. However, it takes quite a bit of work to get this […]