Field notes from 20+ years of running ad accounts.
Google Remarketing (also referred to as retargeting) is a form of advertising that targets people who have previously visited your website or watched your YouTube videos. When people visit your website, a…
Have you ever wondered… …how much traffic your competitor’s website is getting? …what the best traffic sources are in your market? …where your competitors are spending their ad dollars? …what keywords your…
Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google…
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article…
Do you know who your direct competitors are on Google Ads? Which websites are bidding on your most important keywords? What is their average ad position? What’s your competitors impression share? The…
There are countless different ways to setup your targeting on the display network. Here are some advanced optimization strategies that will help you to improve your display performance. In this example we…
This WhatRunsWhere review is based on the “Full Coverage” subscription of the service which includes mobile, desktop and native advertising platforms. WhatRunsWhere is a marketing spy tool that allows you to uncover: where your…