Field notes from 20+ years of running ad accounts.
AdWords click-through rate (CTR) is important for several reasons. Firstly, a higher AdWords CTR translates into a higher traffic share for a given keyword or placement. Therefore a higher CTR lets you…
AdBeat is an online marketing spy tool that allows you to uncover any advertiser’s ad strategy. AdBeat’s focus is on display advertising, not search engine advertising. The tool covers 26 different countries,…
You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that…
When you start running a new Adwords display campaign, you’ll often generate visitors from hundreds of different placements (i.e. domains). The main challenge is how to find the ones that perform well without…
Supermetrics is a great tool for automating your marketing reporting. In this article we will show you seven ways to setup useful marketing reports. These include AdWords performance, AdWords search queries, AdWords…
In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion…
I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network…