SEMrush Review: Advanced SEO/PPC Research and Spy Tool
SEMrush is an advanced research and spy tool for SEO and PPC professionals. This SEMrush review will cover the “Guru plan” for $199.95 per month. SEMrush Plans and Pricing SEMrush offers three…
Notes on Paid Media
Field notes from 20+ years of running ad accounts.
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How To Create Remarketing Lists in Google Analytics
Google Analytics allows you to setup remarketing lists that are much more advanced than remarketing lists in Google AdWords. In order to use this feature Google Analytics and Adwords need to be linked and…
How To Optimize Display Traffic: Banner Ads vs Text Ads
There’s a significant difference between text ad performance and banner ad (i.e. image ad) performance on the display network. Most advertisers combine text and banner ads in the same ad group. By…
The Power of AdWords Attribution Models
The Google Analytics attribution modeling tool has been around for a long time. Around 2014 a similar tool was introduced to Google AdWords as well. However, up until this point you could only analyse the…
The Art of High-Performing Banner Design
There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with…
Supermetrics Review: The Ultimate Tool for Advertising Professionals (incl. Free Trial)
Supermetrics offers a range of tools to automate reporting for PPC, SEO, social and web analytics. There are five main products: Supermetrics for Google Sheets is by far the most popular Supermetrics product.…
7 Most Common AdWords Mistakes Even Pros Make
Over the last 10 years I’ve seen advertisers pay cost per clicks of up to $90 for zero value clicks and businesses spending $100,000 per month without any conversion tracking in place. Fortunately, these worst-case scenarios…