There are dozens of WordPress Popup Plugins to help you grow your email list. So which one should you choose to drive opt-ins on your website? In this post I have put together the top 7 WordPress Popup Plugins including features and pricing. Optin Cat WordPress Plugin – Great Value for Money Optin Cat is a feature-rich WordPress […]
This post is part of a series of interviews with successful entrepreneurs. The questions are focussed on marketing, advertising and analytics aspects of building and growing a successful online business. This week’s interview features David Hehenberger, founder of Fat Cat Apps. David’s company develops WordPress plugins that help bloggers, marketers and entrepreneurs boost conversions. Fat Cat Apps currently offer […]
This post is part of a series of interviews with successful entrepreneurs. The questions are focussed on marketing, advertising and analytics aspects of building and growing a successful online business. This interview features Jakob Lykkegaard. Jakob is the co-founder and CEO of PlayLab, a multi-million dollar mobile app development company. PlayLab’s headquarters are located in Hong Kong while distribution is […]
If you are running any kind of display advertising (Adwords, Facebook, Twitter, mobile etc.), you’ll eventually need to design banner ads for your campaigns. The challenge with banner ads is that you need a nice design that delivers a succinct message in 2 seconds or less. It usually takes multiple design iterations until you get it […]
The Google Adwords Display Network (GDN) is full of opportunity and trouble. Compared to search campaigns, it typically takes more work to get a display campaign profitable. That’s great news as an advertiser because most of your competitors don’t go the extra mile. Here are 7 little-known AdWords display optimization hacks. Site Category Options Site category options […]
In marketing and advertising circles people often talk about the importance of “knowing your demographics” to be able to improve your products and reach your audience effectively. One way to get a better understanding your audience demographics is to conduct surveys and talk to customers. However, it takes quite a bit of work to get this […]
The SimilarWeb Group has raised over $25 million in funding (CrunchBase) to take on its competitor Alexa . It’s one of the newer marketing research tools in the market and has quickly become my go-to resource for website analysis and competitive research. SimilarWeb offers a free version and three different paid subscriptions. The free version already offers […]