SEMrush is an advanced research and spy tool for SEO and PPC professionals. This SEMrush review will cover the “Guru plan” for $199.95 per month. SEMrush Plans and Pricing SEMrush offers three main plans: Pro ($99.95 per month) Guru ($199.95 per month) Business ($399.95 per month) The pro plan is the most affordable but also […]
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How To Create Remarketing Lists in Google Analytics
Google Analytics allows you to setup remarketing lists that are much more advanced than remarketing lists in Google AdWords. In order to use this feature Google Analytics and Adwords need to be linked and demographic tracking needs to be activated in Google Analytics. Login to your Google Analytics -> Admin -> Property -> Remarketing -> Audiences -> […]
How To Optimize Display Traffic: Banner Ads vs Text Ads
There’s a significant difference between text ad performance and banner ad (i.e. image ad) performance on the display network. Most advertisers combine text and banner ads in the same ad group. By running text and banner ads in separate ad groups (or campaigns) you can evaluate and optimize performance much better. In order to set […]
The Power of AdWords Attribution Models
The Google Analytics attribution modeling tool has been around for a long time. Around 2014 a similar tool was introduced to Google AdWords as well. However, up until this point you could only analyse the impact of different models but you were stuck with last-click attribution. Since May 2016 you can actually change the AdWords attribution model that your conversion […]
The Art of High-Performing Banner Design
There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second category. If you don’t care about your immediate return […]
Supermetrics Review: The Ultimate Tool for Advertising Professionals (incl. Free Trial)
Supermetrics offers a range of tools to automate reporting for PPC, SEO, social and web analytics. There are five main products: Supermetrics for Google Sheets is by far the most popular Supermetrics product. It allows you to automatically pull data from all your marketing platforms (Google Analytics, AdWords, Facebook, LinkedIn, Twitter and many others) into Google […]
7 Most Common AdWords Mistakes Even Pros Make
Over the last 10 years I’ve seen advertisers pay cost per clicks of up to $90 for zero value clicks and businesses spending $100,000 per month without any conversion tracking in place. Fortunately, these worst-case scenarios are relatively rare. But there are a number of costly AdWords mistakes that are very common among beginners and also sophisticated advertisers. In […]