The Importance of Website Speed For Sales and Profits

The average load time on your website is very important for a good user experience and high conversion rates.

Here’s how to check your website speed in Google Analytics:

Google Analytics -> Behavior -> Site Speed -> Page Timings

If you average site speed is 3 seconds or less, you don’t need to be concerned. If you average site speed is higher than 5 seconds click on “Speed Suggestions” and check the recommendations to improve load time.

Click “Export” to download and analyse the data in a spreadsheet.

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Click on “Secondary dimension” and add “Device Category” to check your average load time for desktop, tablet and mobile devices

Click “Export” to download and analyse the data in a spreadsheet.

Speed2