By default, search campaigns will deliver ads on Google search and Google Search Partners (other search engines that have agreements with Google). This shortcut will show you how to monitor the performance of Google search vs Search partners.

Step 1: Monitoring Google search vs Search partners performance

Click on the “Campaigns” tab -> Segment -> Network (with search partners)

This will bring up the report below which breaks down your search campaign performance into Google search vs Search partners.

If Google Search Partners do not perform well in your campaign, you can turn them off (next step). Unfortunately, there is no way to adjust bids for search partners or to just run ads on search partners but not on Google search.

Step 2: Turning Google Search Partners off

Click on your Campaign -> Settings -> Networks -> Edit

– Uncheck the box “Include search partners” to deactivate search partners