This resource is for anyone who wants to get more sales, profits and insights out of their AdWords management.

All of the information here is free and designed for marketers who want to manage AdWords themselves.

It contains the best optimization strategies from spending millions of dollars across hundreds of ad campaigns.

The AdWords management series is updated regularly, make sure to bookmark it for future reference.

AdWords Management: Insights, How-To’s, Shortcuts

This is a collection of articles helping you get the most out of your AdWords management strategy.

• 7 Most Common, Costly AdWords Mistakes Even Pros Make

• 10 Google Analytics Strategies To Double Your Adwords Profits

• 7 Little-Known Adwords Display Network Optimization Hacks

• How To Promote Mobile Apps on Google AdWords

• How To Design Effective Banner Ads On The Cheap

• The 10 Most Effective Banner Sizes

• AdWords Quality Score (Part I): Ad Networks, Click Pricing and Profits

• How To Optimize AdWords Display Campaigns Fast

Coming up next:

• How To Tweak AdWords Campaign Settings for Maximum Performance

• 5 Ways To Improve Your Remarketing and Re-Targeting Campaigns

• 10 Google AdWords Alternatives

AdWords Related Marketing Tools

This section is about marketing and research tools to improve your AdWords management strategy.

• WhatRunsWhere: spy tool to analyse your competitor’s banner ad campaigns

• SEM Rush: spy tool to analyse AdWords search network strategies

• LeadPages: maximise conversion rates with LeadPages landing pages and opt-in boxes

• 99designs: best way to outsource your banner ad designs

• SimilarWeb: research tool to uncover entire online marketing strategies (get the free browser plugin!)

• Supermetrics: automate your reporting across AdWords and other platforms

• Google Ad Preview: check AdWords ads in any country on any device

• AdWords Keyword Planner: keyword research tool for search campaigns

• AdWords Display Planner: placement research tool for display campaigns

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