Your Strategic Partner
for Google Ads

I'm Stefan, a paid media specialist with 20+ years of experience across ad agencies, continents, and industries. I work with a small number of clients by design, so every account gets the senior focus it deserves.

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Senior: Google Ads Specialist
$100M+: Managed Ad Spend
20+ yrs: Expertise

As featured in

Google Ads is a system, not a setting

The best results come from understanding the full system around your account, not just the ad settings.

01

Google Ads management

Search, Shopping, Performance Max, YouTube, Display, and remarketing, managed for profitable growth.
02

Tracking, analytics & reporting

Reliable conversion tracking and useful reporting, so campaigns optimize toward outcomes, not vanity metrics.
03

Ecommerce & Shopping feeds

Titles, Merchant Center, segmentation, custom labels, pricing. Performance starts before the click.
04

Landing page & conversion insight

Spotting message mismatch, form friction, weak offers, mobile UX, and other barriers to performance.
05

Business-focused strategy

Decisions grounded in revenue, profit, margins, customer value, and payback, not just CPA.
06

Senior paid media support

No junior handoffs. You work directly with the person managing the account.

Hands-on Google Ads management, plus the senior-level strategic thinking to turn paid traffic into profitable growth.

Where else can we grow?

01 Start with Google.

For most businesses Google is the largest paid media channel, because it captures high-intent demand from people who already know what they want. It's almost always the first place to look.

02 Then look wider.

Once Google is being captured properly, growth often comes from a wider channel mix, or from sharpening the offer itself: positioning, value, comparison to competitors, and reasons to choose you.

Microsoft Ads

Meta Ads

Amazon Ads

LinkedIn Ads

TikTok Ads

Display Ads

03 The goal isn't to be everywhere.

It's to make better marketing decisions: which channels to use, which products to push, which messages to test, which audiences to target, and which parts of the business are truly ready to scale.

Sometimes the next stage of growth isn't another Google Ads adjustment. It's a better channel mix, a sharper offer, or a clearer reason for customers to buy.

How I compare to an agency

The agency model has structural problems. Most of them work against the client by design.

Most agencies

Working with me

Seniority

A senior sells you the work and a junior does it.

You hire me, you get me. A senior specialist behind every decision.

Roster size

An account manager handles 30 to 50 clients, about an hour a week each, eaten by reporting and meetings.

I keep my roster small so your account gets real thinking, not just maintenance.

Fee model

A percentage of your budget; they earn more the more you spend, profitable or not.

A flat fee. I have no reason to push your budget up, and no reason to avoid telling you to pull it back.

Commitment

12-month contracts to keep the client locked in.

Month to month. Most clients stay for years, because they want to, not because they signed something.

Ownership

Some agencies build inside their own accounts and hold yours hostage if you leave.

Your Google Ads account is yours. Full admin access from day one. If we part ways, everything I built stays with you.

Proven results across different business models

Selected case studies from eCommerce, lead generation and mobile app promotion.

01 · eCommerce

From $0 to $500,000 monthly in 9 months

A furniture ecommerce client came to me with a new online sales channel that had potential, but no meaningful paid media revenue yet.

I built and managed the paid acquisition system from the ground up, using Google Shopping, Google Search, and selected ecommerce advertising platforms to turn product demand into measurable revenue.

The work went beyond campaign setup: product segmentation, Shopping strategy, feed improvements, budget allocation, and ongoing optimization based on revenue and product-level performance.

Within 9 months, the channel grew from $0 to $500k in monthly ecommerce revenue, creating a scalable paid media engine for the business.

02 · Lead Generation

Increasing leads by 361% while cutting cost per lead by 62%

A B2B client came to me with a lead generation account that had room to scale, but performance was limited by low lead volume and a high cost per lead.

I restructured the paid media approach around better search intent, campaign segmentation, budget allocation, and ongoing optimization toward qualified enquiries, not just traffic.

Within 5 months, monthly leads increased from 56 to 258, a 361% increase. At the same time, cost per lead dropped from $177 to $67, a 62% reduction.

The result was a much stronger lead generation engine: more enquiries, lower acquisition costs, and significantly better use of the advertising budget.

03 · Mobile App Promotion

Finding a scalable app growth channel at $1.43 per install

A mobile app client came to me to find the most effective way to scale user acquisition.

Rather than relying on one platform, I designed and managed a structured test across Facebook Ads, Google AdWords, Twitter Ads, and Apple Ads to identify which channel, audience, and advertising angle could deliver the best performance.

The goal was to find a scalable acquisition path, not just generate installs.

The testing showed that Facebook Ads was the strongest opportunity, delivering app installs at a highly competitive $1.43 cost per install, outperforming the other tested platforms.

The result was a clear growth direction: focus budget on the platform and angle with the strongest combination of cost efficiency, scale potential, and user acquisition performance.

Client Testimonials

What it has been like working together, from clients running paid media at scale.

“Stefan generates results. The agency just created headaches and a monthly invoice.”

When you are spending millions of dollars on Google Ads, experience and attention to detail are critical.

We fired a reputable marketing agency and handed our Google Adwords strategy over to Stefan.

The difference? Stefan generates results. The agency just created headaches and a monthly invoice.

Dominik Entelmann

Entrepreneur

“Stefan is the go-to guy for paid media consulting.”

Stefan is the go-to guy for paid media consulting. The results he achieved for us exceeded our expectations.

I can recommend Stefan's services to anyone wanting to take their paid acquisition strategy to the next level.

Kouris Kalligas

CEO and Co-Founder of Addapp.io

Stefan Maescher

Senior Paid Media Specialist

About Stefan

I'm Stefan Maescher, a senior Google Ads and paid media specialist with 20+ years of experience across agencies, continents, industries, and ad platforms.

I've managed more than $100M in ad spend and worked with ecommerce and lead generation businesses where performance, profitability, and scale matter.

My value goes beyond campaign settings. I look at the full system behind paid media: tracking, analytics, landing pages, product feeds, lead quality, margins, reporting, and business goals.

When you work with me, you do not get handed off to a junior account manager. You work directly with the person doing the strategy, analysis, optimizations, and communication.

I keep my client roster small by design, so every account gets senior-level attention, faster decisions, and a clear focus on profitable growth.