The Power of AdWords Attribution Models

The Google Analytics attribution modeling tool has been around for a long time. Around 2014 a similar tool was introduced to Google AdWords as well. However, up until this point you could only analyse the impact of different models but you were stuck with last-click attribution. Since May 2016 you can actually change the AdWords attribution model that your conversion […]

The Art of High-Performing Banner Design

There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second category. If you don’t care about your immediate return […]

Supermetrics Review: The Ultimate Tool for Advertising Professionals (incl. Free Trial)

Supermetrics offers a range of tools to automate reporting for PPC, SEO, social and web analytics. There are five main products: Supermetrics for Google Sheets is by far the most popular Supermetrics product. It allows you to automatically pull data from all your marketing platforms (Google Analytics, AdWords, Facebook, LinkedIn, Twitter and many others) into Google […]

How To Advertise Like A Pro
How To Write Sticky Ads, Buy Visitors for Pennies and Turn Every $1 into $2-3 Profit.
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How To Advertise Like A Pro

How To Write Sticky Ads, Buy Visitors For Pennies and Turn Every $1 into $2-3 Profit.

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